- What we measure each month
- Billing components
- Billing formula
- Calculation examples
- How to read your invoice
- Frequently asked questions
What we measure each month
We apply a single rule: you pay only the highest amount among these four items for the month (they are not added together):
- Plan minimum
- Performance fee (2–5%) on attributed revenue
- SMS costs (depending on country/plan)
- Variable messaging fee (US$ 2/1,000) — only if it is higher than the other three
Billing components
1) Performance fee (2–5%)
% applied to revenue attributed to Hellotext messages, campaigns, playbooks, routes, or eligible interactions. Plan breakpoints: 5% (Starter), 4% from US$ 2,000 (Small), 3% from US$ 10,000 (Grow), 2.5% from US$ 30,000 (Pro), and 2% from US$ 100,000 (Enterprise).
Attribution: Hellotext evaluates eligible source evidence and source precedence. The default windows are 24 hours for eligible delivery or other passive evidence, and seven days from an eligible click or engagement. Account configuration can differ. See How we attribute sales.
2) Multichannel AI messages (fair‑use)
Included at no extra cost when plan minimum, performance %, or SMS are higher than the variable fee. If all are lower, US$ 2 per 1,000 messages applies. Never both: we bill the highest.
3) SMS by country
Per‑message costs in local currency; they follow the “pay only the highest” rule. See the table in Pricing explanation for current values.
4) Plan minimum
Monthly minimum for the plan. If the other items are lower, you pay the minimum; if any one is higher, you pay that.
Billing formula
Monthly Hellotext charge = max { Plan minimum, Performance fee, SMS costs, Variable fee (US$ 2/1,000) }
Calculation examples
Scenario 1: Month with strong performance (Starter)
- Attributed revenue: US$ 2,000 → 5% = US$ 100
- Multichannel messages: 10,000 → US$ 20 (variable)
- SMS: US$ 0
- Floor: US$ 0 You pay Hellotext: US$ 100 (highest). WhatsApp (Meta): billed separately.
Scenario 2: Low performance and high volume month (Small)
- Performance %: US$ 30
- Multichannel messages: 50,000 → US$ 100 (variable)
- SMS: US$ 0
- Small floor: US$ 74 You pay Hellotext: US$ 100 (the variable is the highest).
Scenario 3: SMS dominates
- Performance %: US$ 60
- Multichannel messages: 40,000 → US$ 80 (variable)
- SMS: US$ 150
- Small floor: US$ 74 You pay Hellotext: US$ 150 (SMS). Variable does not apply.
Scenario 4: Floor dominates
- Performance %: US$ 0
- Multichannel messages: 10,000 → US$ 20 (variable)
- SMS: US$ 0
- Small floor: US$ 74 You pay Hellotext: US$ 74 (floor). Variable does not apply.
How to read your invoice
- Billed item: you will see one of the four (floor / performance / SMS / variable fee).
- WhatsApp (Meta): appears on your Meta invoice, not on Hellotext’s.
- Volume detail: the activity panel shows messages sent and attributed revenue for the period.
Frequently asked questions
What are sales attributed to Hellotext?
They are sales that meet Hellotext’s published attribution methodology. The decision uses eligible evidence, source precedence, customer and order identity, and the applicable default window: 24 hours for eligible delivery or passive evidence, or seven days from an eligible click or engagement. A recognized external marketing source takes precedence. See How we attribute sales.
Where can I see SMS rates and available countries?
In the SMS rates by country table in Pricing explanation.
They are charged in local currency and follow the highest‑only rule.
What does each plan include besides price?
Members, playbooks access, support levels, and activity history, plus advanced features on higher plans (Grow/Pro/Enterprise).