QR Code Subscriber is a capture playbook that lets customers start an SMS subscription by scanning a code. It works well for eCommerce, retail, and consumer packaged goods (CPG) brands that interact with customers through physical placements.
Here are some examples of how QR codes can be used in these contexts:
- A clothing store could display QR codes in their store or on their website, allowing customers to easily subscribe to receive updates on new arrivals, sales, and special promotions via SMS.
- A physical store could display QR codes next to products or in their weekly flyer, allowing customers to subscribe to receive notifications about new product releases, discounts via SMS.
- A CPG company could include QR codes on product packaging, allowing customers to subscribe to receive updates about the product, such as usage tips, recipes, or special offers via SMS.
How it works
When a customer scans the QR code, they will be taken to the native SMS app on their phone with a pre-filled, customizable text message and the number to subscribe to.
The customer still needs to press Send to submit the opt-in message. Hellotext then associates the subscription with the resulting customer profile and the capture reference.
Create a QR code
To set up a QR code, open Playbooks, click Explore playbooks, find the Captures group, and choose QR Code Subscriber.
If you have phone numbers or short codes associated with your business, you can choose one of these as the number that customers will send the opt-in message to.
If you do not choose a specific number, keep the default setting so Hellotext can use an available compatible number.
You can also customize the pre-filled message that customers will send to subscribe.
Choose the follow-up
On the next step, you have the option to choose what happens after your customer subscribes.
By default, a welcome message is sent to the new subscriber.
However, if you have created any coupons, you can choose to include them in the welcome message as an incentive for subscribing.
Alternatively, you can select a route or another compatible playbook to replace the default welcome message.
That follow-up will be sent to the new subscriber instead of the default message.
Download and test the QR code
Once you’re finished, you can move on to the next step to download your QR code in SVG format.
SVG is a vector format, which means that your QR code will always look great, whether it’s used in printed materials, packaging, or online.
Test the final QR code with a phone before printing or publishing it. Confirm that it opens the intended SMS number, includes the configured message and reference, and subscribes the correct customer profile only after the message is sent.